Where You At Brand Development
CLIENT
Where You At
SERVICES
Brand Identity and Graphic Design
THE BRIEF
To enhance Where You At's existing brand, which includes their logo, colours, icons and brand mascot and develop the assets into an all encompassing brand, complete with brand guidelines outlining the rules and usage of elements within the brand.
THE OUTCOME
The brand needed refinement and development to ensure it appealed to the younger demographic, as WYA is an app that allows friends to contact each other in crowded venues when there is no signal, ensuring users stay connected in those situations. Drawing inspiration from the WYA logo, the W and A were used to create directional shapes, incorporating these elements into the overall design aesthetic, reflecting the app's functionality in challenging signal environments within clubs. Gradients using the brand colours were applied to create dynamic layouts and designs. The icons were redesigned to ensure consistency while maintaining their distinctive neon pink glow, which resonates well with the nightlife atmosphere where the app is primarily used. Additionally, the fonts were refined to align with the feel and values of Where You At. The end result is a playful, vibrant brand that appeals to the target audience and ensures it doesn't get lost in the crowd.
