SNAP
Client:
SNAP
Services:
Graphic Design and Digital Design
The Brief:
To create an advert campaign to advertise SNAP's product offerings.
SNAP is a payment system for lorry drivers which uses their number plate rather than a card that the driver has to carry. With a SNAP Account drivers can pay for lorry parking, washing, fuel and more. SNAP wanted a campaign that advertised these services and the flexibility, showing that drivers could have as many or as few services as they liked.
For this campaign I took a more abstract and creative idea rather than the typical parking adverts. As the target audience for this campaign ranged from 30-50 years old, I took inspiration from retro gaming, showing the flexibility through Pacman and Tetris for example. Reinforcing the idea that drivers can 'pick up' the services that suit them, and they can 'find their perfect fit' selecting the services that work best for them.
For this campaign, I created a printed magazine ad, animated digital GIFs and email banners.
