Perma Jewel

To create a Logo and Brand for Perma Jewel, along with marketing collateral needed throughout the year - including gift certificates, posters, roller banners, flyers and catalogues.

​

When creating the logo, we focused on the linking of the chain to symbolize permanent jewellery and connection. The chosen font is solid and strong, representing the strength of the chains and jewellery. This is paired with emotive linked chains icon to encompass the brand's ethos. The colors were selected to evoke a sense of luxury, making it feel like a special occasion.