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Christmas Light Switch
On Campaign
Client:
Borough Council of King's Lynn and West Norfolk
Services:
Graphic Design and Digital Design
The Brief:
To design a bright, eye-catching, luminous multi-faceted campaign to advertise the Christmas Light Switch on in King's Lynn. Including designs for bus stops, A-boards, newspaper adverts and social media graphics.
The designs I created took inspiration from Neon LED signs as per the brief. The event title was created using the neon style, with the addition of Christmas string and star lights, giving the illusion of the title hanging above the street, similar to the Christmas lights that light up the town at the Switch on. The neon glow effect was used throughout the design, creating baubles to house the event information and text further down the design to.
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