Christmas Light Switch On Campaign
CLIENT
Borough Council of King's Lynn and West Norfolk
SERVICES
Graphic Design and Digital Design
THE BRIEF
To create the Christmas Light Switch On campaign for King's Lynn, Norfolk to drive visitors to the event. The campaign included designs for bus stops, A-boards, newspaper adverts, and social media graphics, aiming to capture the festive spirit and attract attention across various platforms.
THE OUTCOME
The campaign needed to appeal to a wide audience of residents in King's Lynn to ensure high attendance rates for the Christmas Light Switch-On. The campaign design was Inspired by Neon LED signs to create vibrant, eye-catching designs, mimicking the appearance of the title hanging above the street, mirroring the festive lights illuminating the town during the switch-on. Each element within the design was carefully considered to ensure it created the desired effect and increased visibility of passing traffic, both on foot and by car.
The campaign design has been utilised for the last 3 years, solidifying its popularity and success.
