Hayhow Brand and Website

THE OUTCOME

Part One; The Brand

Hayhow required a brand refresh that reflected its long-standing heritage while reinforcing its reputation as a professional, knowledgeable, and approachable accountancy firm. The new identity was designed to make accounting feel more accessible and less intimidating, appealing to a broader audience while maintaining trust and credibility. The logo incorporates the brand's "growing together" ethos through a distinctive H motif, symbolising partnership and progress. A carefully selected colour palette combines confident, professional tones with softer orange hues and accents of blue, creating a welcoming and modern feel. These elements were brought together through engaging photography and visual compositions resulting in a fresh, cohesive brand identity.

Part Two; The Website

Following the brand refresh, the website was designed to extend the same approachable and accessible experience into the digital space. The design utilised the newly established brand elements to create a clear, intuitive user journey, making accountancy services easier to understand and navigate. Modern layouts, engaging visuals, and consistent branding were carefully considered throughout to ensure the website felt professional, welcoming, and aligned with Hayhow's core message of making accounting more approachable.